Caminhando Juntos: Conexões Renovadas
No cenário empresarial global de hoje, a comunicação é a chave para O sucesso. Imagine a capacidade de desbloquear mercados e conectar-se…
New Year’s Gift: Wonderful signs and bloopers to brighten your day
I have always been amazed that foreigners can learn English so well. Ours is a crazy language where compound words make no sense and where opposites are true. For example: An eggplant contains no egg and a hamburger contains no ham. Quicksand works slowly, boxing rings are square, and guinea pigs do not come from […]
Garanta Excelência: Sua Revisão Exclusiva!
Dando continuidade a um compromisso com a excelência na comunicação global, assegurando a você que cada palavra, frase e mensagem atendam à precisão, correção gramatical…
Untranslatable words and Humorous signs: A Thanksgiving gift
Our newsletter last month illustrated how simple words such as “reuse” or “recycle” cannot be translated directly in some languages because translations depend on how the words are used in context. This month we wanted to illustrate words in other languages that simply have no direct translations in English, regardless of context. If you try AI or […]
Mundo em Palavras
É com prazer que anunciamos a chegada da Auerbach South América ao Brasil! Como subsidiária de uma empresa renomada dos EUA, com 30 anos…
Drinking, Pigs, Water and the No-Fun Zone – It’s Friday Funnies
November is here; the month of thanks and friendship and family gatherings. In many parts of the country, we rise to frosty mornings and sometimes a dusting of fresh snow. The days have gotten shorter and the evening darkness arrives sooner. The longer evenings provide the perfect setting to celebrate: King Tut DayClean Your Refrigerator […]
Bloopers, and why easy translations are not so easy
In general, simple words are simple to translate. Except when they aren’t. And AI programs usually make no distinctions and cause errors. For example, consider the sentence, “I felt welcomed by the warmth of the happy people.” Is the “I” speaker a male or female? The word “welcomed” changes endings in many languages, depending on […]
Desafios Internacionais Resolvidos
A internacionalização dos negócios é emocionante, mas também traz consigo uma série de obstáculos que podem prejudicar o sucesso. Abordaremos alguns desses desafios comuns…
Ghosts and Goblins and Confusing Signs – it’s Friday Funnies
The days are getting shorter and the fall breeze is cool. Hillsides are ablaze with colorful leaves. October is here and the delightful spookiness of Halloween is fast approaching. October is dominated by All Hallow’s Eve but it’s also a month filled with many celebratory days such as: National Cheese Curd DayInternational Day for FailureBe […]
AI and Blooper Double Meanings: See what can go wrong
Every language has expressions. And AI captures most, but not all of them. For example: “J’ai la pêche” in French literally means “I have the peach.” But it can also mean “I feel good” which AI versions don’t provide. In English, “I feel like a spring chicken” means that I’m feeling young and vibrant. But put […]